Seconds of Style #39: Hoss Intropia SS11

It is clear that Spanish label, Hoss Intropia takes influence from the arts. Founded by Paloma Vázquez de Castro, ex-designer for the National Ballet of Spain, Hoss is a lively mixture of classic femininity, costume artistry and subtle embellishment. Hoss prints are all unique to the label with embroidery and beading still done by hand. The summer 11 collection has a wide reach - subtle classic pieces pair back seamlessly with stand out prints and embellishments synonymous with the brand. I fell in love with Hoss when I worked with London Boutique Question Air and we stocked the label, not only the clothes themselves but the story behind the brand and the visual imagery.